Technical Sales Specialist - Bioanalytical Instrumentation (South) in Helwith Bridge - CV-Library

An opportunity to join one of the UK’s most successful start-ups in scientific instrumentation and analytics from the last few years. This company have gone from strength to strength in developing and commercialising their Adeno-Associated Virus (AAV) and Lentiviral vectors (LVV) analytical equipment. You will be joining a company as they scale-up their commercialisation with their revolutionary technology.
 
The Technical Sales Specialist will play a crucial role in developing and executing our new business acquisition strategy in the territory. Reporting to the Sales Director, EMEA, this position requires a blend of business acumen and scientific expertise in the field of instrumentation for biomolecular analytics.
 
Location: South England (Golden triangle preferred)
 
Primary responsibilities for this role include:

Formulate and execute a comprehensive New Business Acquisition strategy for the territory, identifying new opportunities and optimizing our market reach.
Sell and promote products and solutions across customer groups in Academia and Industry.
Meet or exceed assigned sales targets.
Create and drive new business opportunities through the sales funnel with timely lead response and nurturing.
Provide accurate opportunity forecasting and ensure CRM systems are consistently updated with relevant next steps, new contacts, and customer insights.
Identify new prospects and establish business relationships with potential customers.
Manage and build strong customer relationships for long-term mutual benefit.
Manage a network of local dealers, including selecting, onboarding, training, and providing ongoing support to drive sales and business growth.
Build strong networks within relevant academic and industrial circles.
Assess and analyse customer needs, respond to inquiries, and recommend appropriate products and services.
Understand customer applications, workflows, and pain points/bottlenecks to determine where our technology fits.
Collaborate closely with Field Application Scientists to qualify leads and organize customer presentations and demonstrations.
Identify key decision-makers and understand their purchasing processes.
Actively promote newly launched products and services, ensuring successful implementation and adoption.
Conduct routine follow-ups with existing customers to review needs such as upgrades, consumables, or additional support.
Lead price and contract negotiations with prospective customers.
Work closely with other departments (Marketing, Product Management, Applications, and Service) to provide full technical information and support.
Utilize all available sales tools (e.g., Salesforce, LinkedIn) to maximize sales efficiency.
Support Sales leadership in the development and implementation of territory plans.
Drive sales and promotional activities such as conferences, seminars, and customer workshops to generate leads.
Prepare monthly forecasts and maintain accurate opportunity information in CRM systems.  
Skills and Experience:
Qualifications

Degree in Molecular Biology, Life Sciences, or a related field; an additional business degree is a plus.  
Knowledge and Experience:
Essential

Minimum 3 years of experience in a sales role working with analytical CAPEX equipment, specifically within the life sciences sector in the UK
Undergraduate Degree in a Molecular Biology Science, or similar relevant field
Strong organizational and time management skills required.
Experience communicating with different audiences and cross-functional teams (e.g. customers, Sales Operations, R&D, Product Management, Applications, Service & Support)
Right to work in relevant country required as standard for all roles
Full driving license
Valid passport
Ability to travel: Moderate to high within and out of the assigned territory (50% or more)  
Desirable

>3 years of experience in a sales role working with analytical CAPEX equipment, specifically within the life sciences sector in the UK.
Bioanalytical domain specific expertise.
Established network in the regional life sciences sector is desirable
Postgraduate Degree in a Molecular Biology Science, or similar relevant field