Fashion Social & Digital PR Executive in Blackburn - CV-Library

My client is a leading UK fashion manufacturer, who has an exciting opportunity to join their Lancashire team as a Social & Digital Executive.

This experienced PR/ Marketeer will drive all aspects of marketing, brand and communications.

Responsibilities:

* Develop, deliver and evaluate annual digital plans to increase traffic, engagement and consumer awareness for all the group brands

* Develop, deliver and evaluate social plans to increase traffic, engagement and international consumer awareness for the group brands across Instagram, Facebook, TikTok and new platforms

* Produce creative social assets from idea through to visual execution

* Influencer research and liaison on gifted and paid posts

* Develop relationships with brand ambassadors, negotiate fees and manage budgets

* Attendance/coordination of influencer events

* Manage the full life cycle of paid social campaigns

* Market trend and audience research, creating social ads and formatting, campaign planning etc

* Reporting and post campaign analysis market/trend research

* Write content for the group’s websites and blogs, plus press releases where necessary

* Managing and analyse paid search/PPC

* Implement website updates where necessary

* Liaising with the UK sales team regularly

* Prepare and integrate marketing and communication messages through PR, media communications and SEO to develop back links

* Have an involvement in producing creative visual assets from idea through to visual execution including POS

* Liaise with 3rd party agencies on a regular basis

* Where relevant support growing overseas distribution through tailored territory support

* Research and production of photoshoots to support seasonal launches including model and still life shoots

* Work alongside the graphics department to develop POS/in-store concepts and assets to support the group brands in the retail environment