Account-Based Marketing and Frameworks Lead in Cannock - CV-Library

Salary: Competitive per annum plus bonus and Veolia benefits

Location: Hybrid - Cannock/home

When you see the world as we do, you see the chance to help the world take better care of its resources, and help it become a better place for everyone. It's why we're looking for someone who's just as committed as we are, to push for genuine change and bring our ambition of Ecological Transformation to life.

We know that everyone here at Veolia can help us work alongside our communities, look after the environment, and contribute to our inclusive culture.

What we can offer you;

Access to our company pension scheme

Discounts on everything from groceries to well known retailers

Access to a range of resources to support your physical, mental and financial health; so you can lean on us whenever you need to

24 hour access to a virtual GP, 365 days a year, for you and family members in your household

One paid days leave every year to volunteer and support your community

Ongoing training and development opportunities, allowing you to reach your full potential

What you'll be doing;

As the ABM and Frameworks Lead, you will be responsible for developing and implementing strategic account-based marketing initiatives and creating robust marketing frameworks to drive business growth. You will work closely with sales, product, and executive teams to align marketing efforts with key account strategies and overall business objectives.

Developing and executing marketing strategies that focus on target frameworks and public sector accounts and contracts.

Responsible for developing and managing Veolia's framework activity. Your main objective will be to establish consistent and standardised approaches to improve efficiency, quality, and effectiveness across the framework process.

Establishing a robust framework process, ensuring compliance and governance, enhancing collaboration with the business, driving continuous improvement, and supporting ongoing knowledge management.

Guide the operations, and processes, and influence decision-making recommendations related to frameworks, playing a vital role in driving revenue growth and customer satisfaction.

Collaborate with sales teams to identify target accounts and tailor marketing approaches

Design and implement multi-channel ABM campaigns across digital and traditional platforms

Analyse campaign performance and provide data-driven insights to optimise strategies

Lead the development of personalised content and messaging for key accounts

Manage relationships with external vendors as needed

Stay current with ABM best practices and emerging trends in the industry

What we're looking for;

Marketing and frameworks experience

Account management / B2B sales experience

Research tools and techniques

Data analytics and reporting

Stakeholder mapping

Communication and storytelling

Copy writing and published content experience
What's next?

Apply today, so we can make a difference for generations to come.

We're proud to be listed in The Sunday Times Best Places to Work 2024, being named as a Top 10 Very Big Organisation to work for two years in a row! This accolade further demonstrates our commitment to our people and our actions in creating an environment where everyone can be their true selves and enjoy working at Veolia.

We want to ensure that you feel supported throughout the application process and provide reasonable adjustments where necessary and requested. If you require any reasonable adjustments as part of your application and interview process please do not hesitate to let us know.

We know how important it is to be fully committed to building and maintaining a diverse and inclusive place to work for every one of our colleagues. We are committed to ensuring that all job applicants and members of staff are treated equally, without discrimination because of sex, gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, nationality, ethnic or national origin, religion or belief, disability or age.

We therefore welcome and encourage all candidates who meet the minimum requirements to apply