Loyalty Marketing Manager in Bracknell - CV-Library

In this key role you will be executing the Loyalty and CRM marketing strategy across the UK & European business securing  programme delivery across all direct sales channels, with a focus on driving ongoing growth through our (new) loyalty programme.

Key Responsibilities:

Specific day to day responsibilities will cover the day to day running of  the Loyalty marketing programme. You may also be called on to support Campaign, Regional & CRM/Loyalty objectives, enabling you to build breadth as well as depth in your marketing experience and industry knowledge.

You will ensure that the brand, destinations, price, and product and loyalty messages and initiatives are consistently delivered across relevant communication channels, including the website, email, direct mail, app, and through social and external media working with various marketing channel owners to achieve harmonious messaging and communication

Plan, design, and oversee the implementation of an overarching brand loyalty strategy to increase customer engagement, boost retention, and maximize sales
Manage the execution of all loyalty marketing plans by managing the project calendar and updating the overall promotional direction
Perform in-depth target audience research and execute data-driven customer segmentation to ensure the loyalty programs are customized according to each audience segment
Develop and co-manage the annual business plan and roadmap for CRM focused on developing growth in order to exceed sales targets and KPIs
Ongoing optimisation of the Loyalty & CRM platforms to create increasingly more engaging comms, promos and experiences
Collaborate with the retained CRM partner
Utilise insight, campaign analysis and existing customer feedback to optimise CRM plans, delivering positive campaign performance and greater customer retention/reactivation.
Develop and agree a test and learn programme to maximise response and conversion from customer communication
Work closely with the CRM team on customer segmentation and targeting
Responsible for delivering consistant, impactful high performing communications that follow the bi-monthly creative and brand guidelines
Define and create monthly communication plans
Responsible for writing briefs for the Studio, including copywriting for loyalty campaigns
Support on Local Marketing activity
Work collaboratively with the Content team and define what digital assets are required each month, based on post-campaign results, trends and up-coming campaigns and the wider CRM marketing plan objectives
Responsible for completing communication and marketing plans Key Skills Required:

Experience with CRM marketing campaigns, processes, tactics, and promotions planning and execution
Proven track record of developing and implementing customer strategy and segmentation programmes with evidence of commercial impact
Demonstrable experience and understanding of personalisation strategy
understanding of consumer engagement and behaviour drivers
Experience gained within fast paced retail environment with experience of working with large complex customer data
Proven project management skills
Ability to lead and influence cross functionally in order to promote our loyalty programme and galvanise teams behind the programme.
Experience with CRM marketing campaigns, processes, tactics, and promotions planning and execution
familiarity with customer retention metrics and their application in loyalty program evaluation.
Advanced knowledge of CRM tools for reporting, campaign management, marketing automation and personalisation
Experience with translating customer insights into successful loyalty strategies, business insight and real actions
Excellent communication, presentation, and project management skills