Email Marketing Executive in Manchester - CV-Library

Location: Manchester

Salary: £30K DOE

Job Type: Full-time Onsite

My clieny is seeking a passionate and skilled Email Marketing Executive to enhance their email marketing efforts. In this role, you will be responsible for developing targeted email campaigns, designing and executing HTML/CSS templates, and utilizing the CRM to drive lead generation. The ideal candidate will have a proven track record in email marketing, possess strong technical abilities, and demonstrate a strategic approach to boost engagement and conversion rates.

Key Responsibilities:

Develop and implement comprehensive email marketing strategies to engage audiences and generate leads for our property investment business.
Design, create, and maintain visually appealing, responsive email templates using HTML/CSS.
Manage targeted email campaigns, including segmentation, personalization, and A/B testing.
Analyze email performance data, identify trends, and make data-driven recommendations for improvement.
Leverage CRM to automate campaigns, track performance, and manage lead generation.
Collaborate with the marketing team to ensure email campaigns align with broader marketing goals and strategies.
Ensure compliance with email marketing regulations and best practices, including GDPR and CAN-SPAM.
Stay informed on the latest email marketing trends, tools, and technologies to keep strategies current.What We're Looking For:

Proven experience in email marketing with a portfolio showcasing successful campaigns.
Strong proficiency in HTML/CSS with the ability to design and code responsive email templates.
Experience with Pardot and Salesforce is highly desirable.
Strong analytical skills with experience in tracking and reporting on email performance metrics.
Excellent written and verbal communication skills, with the ability to create compelling email content.
Detail-oriented with strong organizational skills and the ability to manage multiple projects concurrently.
A creative mindset with a strategic approach to problem-solving and campaign optimization.In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy