Marketing & Business Development Manager in Reading - CV-Library

Marketing & Business Development Manager

3 days a week in clients Reading offices

Job Summary:

Our client is in growth mode, and we are looking for a talented Marketing & Business Development Manager to play a pivotal role in expanding our client base and market presence. You will be responsible for supporting the business development process, building client relationships, and supporting the sales and marketing process with lead generation tactics. Working closely with senior marketing, technology and client leads, this role requires good relationship skills, effective communication, and a strong ethos of getting things done.

Key Responsibilities:

Business & Marketing Development:

* Provides direct support to business development and client teams by preparing presentations and creating marketing materials for new business pitches.

* Coordinates omni-channel marketing activities such as website management, social media, email marketing, SEM, case studies and events.

* Manages monthly reporting cadence across digital channels & KPI’s.

* Conducts competitive, market and industry analysis in line with business and client needs.

Lead Generation:

* Coordinates a pipeline of leads including outreach, follow up and re-engagement.

* Utilizes various digital and static channels including conferences, marketing events, digital communities, and networking to generate a consistent flow of qualified leads.

* Manage database of potential clients and facilitates next steps in the sales process.

* Fosters strategic relationships with industry partners and leaders ensuring that the agency is part of speaking opportunities, partnerships, interviews, and general collaboration.

Account Management & Administrative:

* Responsible for coordinating client meetings and ongoing engagement when necessary.

* Facilitates onboarding new clients ensuring accounts are set up correctly, providing trainings and materials on how to use new technologies.

* Maintains conference calendar of relevant events and ensures teams are aware of speaking opportunities or sponsorships.

About You:

You like technology and enjoy interacting with people. You have a curiosity mindset and an entrepreneurial spirit. People trust you because you are a good listener, are action orientated, and are one step ahead. You are resourceful in getting things done, have strong writing skills and digital acumen. You are a strong and engaging communicator and confident interfacing across all levels of the business.

Skills and experience:

* College degree and relevant work experience for 3yrs + in sales, marketing, or tech role.

* Good knowledge of PPT or Keynote and not afraid or presenting in front of people.

* Strong communication, organisation, and proactive skills.

* Highly detailed and ability to multi-task, prioritize and work in a deadline-driven environment.

* Enjoys innovation and is on the cusp of the latest trends/marketing campaigns in the industry