Account Based Marketing Executive in Cannock - CV-Library

Salary: Competitive per annum plus bonus and Veolia benefits

Location: Hybrid - Cannock/Home

When you see the world as we do, you see the chance to help the world take better care of its resources, and help it become a better place for everyone. It's why we're looking for someone who's just as committed as we are, to push for genuine change and bring our ambition of Ecological Transformation to life.

We know that everyone here at Veolia can help us work alongside our communities, look after the environment, and contribute to our inclusive culture.

What we can offer you;

Access to our company pension scheme

Discounts on everything from groceries to well known retailers

Access to a range of resources to support your physical, mental and financial health; so you can lean on us whenever you need to

24 hour access to a virtual GP, 365 days a year, for you and family members in your household

One paid days leave every year to volunteer and support your community

Ongoing training and development opportunities, allowing you to reach your full potential

What you'll be doing;

The account based marketing function is an insights led team required to understand the challenges and pain points of a prospective customer (worth over £400k in annual revenue) so that Veolia can engage and nurture to position Veolia in preferred bidder status in the event of a live opportunity. The role must research key stakeholders and the opportunity to ensure communication with the opportunity resonates. A requirement of the role is to develop and deliver one-two-one engagement campaigns to increase the opportunity of key stakeholders selecting Veolia and achieving our tender win ratio.

This role requires a broad knowledge of marketing and a thorough understanding of research techniques and tools. A knowledge of digital and content creation will be an advantage for engagement campaigns.

The Account Marketing Executive role is responsible for delivering the projects that align with the Head of Marketing's ABM strategy. The role supports the Head of marketing to deliver the strategy to ensure ABM KPI's and new business targets are met. They will also support the mentoring and development of Graduate Marketing Assistants in the team. The ability to engage with the business and develop a good rapport with members of the business development team is a critical aspect of this role

Following PDP plans to self develop marketing skills

Ensuring all Marketing generated data is managed legally and appropriately

Project managing stakeholder mapping, insight report generation campaigns and tender support

Managing expectations of projects and working to a deadline to support the team and wider team

Contributing ideas to the wider team to support the set strategy

Keeping on top of their specialism and up to date on prospect news, new trends in the marketing industry

Providing a mentoring approach for the graduate marketing assistants

Building links with key stakeholders across the business

Delivering projects to the required standard

Establishing relationships across the business units that Account Marketing directly links into

Key responsibility to develop progressive rapport with designated BD leads

Becoming a key point of contact for wider stakeholders outside of senior leadership teams

Keeping on top of prospect and sector trends and developing relationships with prospects when opportunities arise

Driving our sustainability message via campaigns and collateral

Researching and understanding prospect sustainability position

Highlighting sustainability opportunities in tenders

What we're looking for;

Experienced with research tools and techniques

Familiarity with Stakeholder mapping

Involvement with automation systems

Copywriting and published content

Experience in utilising digital tools to improve prospect engagement

Salesforce or CRM experience

Understanding the brand and impact

What's next?

Apply today, so we can make a difference for generations to come.

We're proud to be listed in The Sunday Times Best Places to Work 2024, being named as a Top 10 Very Big Organisation to work for two years in a row! This accolade further demonstrates our commitment to our people and our actions in creating an environment where everyone can be their true selves and enjoy working at Veolia.

We want to ensure that you feel supported throughout the application process and provide reasonable adjustments where necessary and requested. If you require any reasonable adjustments as part of your application and interview process please do not hesitate to let us know.

We know how important it is to be fully committed to building and maintaining a diverse and inclusive place to work for every one of our colleagues. We are committed to ensuring that all job applicants and members of staff are treated equally, without discrimination because of sex, gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, nationality, ethnic or national origin, religion or belief, disability or age.

We therefore welcome and encourage all candidates who meet the minimum requirements to apply.

What's next?

Apply today, so we can make a difference for generations to come.

We're proud to be listed in The Sunday Times Best Places to Work 2024, being named as a Top 10 Very Big Organisation to work for two years in a row! This accolade further demonstrates our commitment to our people and our actions in creating an environment where everyone can be their true selves and enjoy working at Veolia.

We want to ensure that you feel supported throughout the application process and provide reasonable adjustments where necessary and requested. If you require any reasonable adjustments as part of your application and interview process please do not hesitate to let us know.

We know how important it is to be fully committed to building and maintaining a diverse and inclusive place to work for every one of our colleagues. We are committed to ensuring that all job applicants and members of staff are treated equally, without discrimination because of sex, gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, nationality, ethnic or national origin, religion or belief, disability or age.

We therefore welcome and encourage all candidates who meet the minimum requirements to apply