Consumer Channel & Partner Marketing Manager in Sonning - CV-Library

Consumer Channel & Partner Marketing Manager
£234.65 per day - equivalent salary of £61,000 per annum
Initial contract until 30th June 2025 but subject to budget will be a full 18-month duration
Working 1 day per week in Reading and 4 days per week remote working
Travel to Stockholm required up to twice per quarter

Working for one of the biggest names in technology we are looking for an experienced Consumer Channel & Partner Marketing Manager. You will be part of a global team who are responsible for sales across devices, creativity and gaming.

This is an initial contract until 30th June 2025 but subject to budget will be a full duration of 18-months. This is a hybrid role working 1 day per week in Reading and the rest will be remote working. Ad-hoc travel required to go into the London office but this will not happen too often. Travel to Stockholm will be required up to twice per quarter. Salary will be £61,000 per annum

Responsibilities
Omnichannel Strategy
* Establish and leverage local customer journey maps in order to design and deliver unique product experiences across our retail and distribution partners
* Lead a cross-functional marketing council, driving alignment, efficiency and synergy across our owned & operated, digital direct and partner channels
* Activate ecommerce sales motions through digital marketing excellence, mobile-first executions and social commerce
* Influence conversion in-store and online through seamless and connected experiences
* Optimize retail presence by landing and maintaining in-store programs and experiences
* Build brand advocates among retail sellers and consumers through training, evangelism and community engagement platforms

Consumer and Partner Marketing Execution
* Localize global strategy, campaigns and assets to territories and retail partners, driving adoption and usage of global programs, platforms and playbooks
* Build a Devices and Creativity marketing calendar that represents key product campaigns, seasonal beats and launches across markets and partners
* Align and coordinate marketing plans across marketing disciplines and functions, working closely with Partner Marketers, Partner Readiness & Influence, Global Media, Integrated Marketing, PR and Product Marketing
* Drive and activate a distribution strategy and playbook
* Land best-in-class product launches, key seasonal initiatives and sustain marketing

Execution Excellence
* Actively participate in the Devices and Creativity channel marketing community, ensuring effective communication and clarity
* Deliver against timelines, budgets, and scorecards while also capitalizing on innovation opportunities
* Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones and digital/in-store execution excellence for Devices and Creativity
* Analyze and share insights for the Devices and Creativity CSA, leveraging ratings & reviews, voice-of-the-customer and word-on-the-street feedback from our labour teams
* Aggregate and leverage analytics and insights to create better investment strategies and execution across marketing investments to drive greater business impact
* Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape

Required/Minimum Qualifications
* Bachelor's degree in Business, Marketing, Communications, Public Relations or related field AND 4+ years' digital, retail, channel marketing, marketing, retail sales, or commercial sales experience OR equivalent experience.

Additional or Preferred Qualifications
* 3-5+ years relevant experience in Retail/Channel Marketing/Marketing/Retail Sales
* Proven success at marketing and execution planning - particularly Retail Marketing with Consumer Technology products
* Adept at building integrated marketing plans and campaigns across multiple marketing disciplines
* Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
* Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
* Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights
* New product launch experience
* Experience managing ambiguity and rapid change - demonstrate agility and risk-taking